developed by

in partnership with

17 May 2019Royal Geographical Society, London

00
Days
00
Hours
00
Minutes
00
Seconds

Pressburst Live 2019 is an opportunity to join with Heads, Communications and Marketing professionals from schools across the independent sector.

The day will be motivational, inspirational and aims to support schools in their communications to current and prospective parents.

You will hear from a number of expert speakers, looking at a range of current communications and marketing topics from crisis comms to social impact.

Introduction

Building on the success of Pressburst Live 2018, this year’s event has been developed in collaboration with GSA, HMC, IAPS and a committee drawn from key partner schools.

It will provide a unique, relevant forum to help schools improve how they promote and defend themselves, and demonstrate impact. Pressburst Live will be a truly inspirational day for Heads and communications staff, providing a wealth of information, insight and ideas to take back to school.

Pressburst Live 2019 will start at 9am and finish at 3pm, with a buffet lunch and refreshments throughout the day.
 

Our speakers include:

James Turner

Social Responsibility

James Turner, CEO, The Sutton Trust

Independent schools are often criticised by politicians – and seen as 'under threat' by the media – for not doing enough to solve the problem of social mobility in this country. But what is the solution and how can independent schools help? James is the incoming CEO of the Sutton Trust, joining from the Education Endowment Foundation where he was Deputy Chief Executive. The Sutton Trust was founded by Sir Peter Lampl in 1997 and aims to improve social mobility in the UK through evidence-based programmes, research and policy advocacy.

Discussion

Making sense of the threats

Expert analysis from two leading Heads

The independent sector faces a number of serious political and economic threats. Sue Bishop, Director of External Relations for HMC, discusses the challenges facing all schools in the current climate. She will be joined in conversation with two leading Heads: David Goodhew, Headmaster of Latymer Upper School and Jane Lunnon, Headmistress of Wimbledon High School GDST. Together, they will explore how schools can make sense of the politics and ensure their communications reflect the issues the sector faces. Questions from the floor will be welcome.

Cheryl Giovannoni

Advertising education

Cheryl Giovannoni, Chief Executive, GDST
and former CEO Ogilvy & Mather

Promoting independent education to parents is a unique challenge. As Chief Executive of the Girls' Day School Trust, Cheryl is able to draw on her huge experience of working across advertising and branding at the very highest level. During her career at WPP, Cheryl ran three of its companies, most recently Ogilvy & Mather, the advertising agency. Before this, she was European President of Landor Associates, a global brand consulting firm, where she was responsible for managing seven units across the region and worked with clients including P&G, Diageo and Kraft.

Discussion

Communications Questions

Insight and discussion from school communications experts

Join a live panel with three Directors of Communications and Marketing to share their ups-and-downs of working in the independent schools’ sector. Hear ideas and insight on how to apply similar techniques to enhance your school marketing and communications. Bring your own questions to the event and share best practice. Between sessions, have the opportunity to meet colleagues from schools across the country, make new connections and forge links for the future. Pressburst Live has become established as the sector's communications event of the year.